On Friday, November 13, 2026, from 13:00 to 14:40 JST, Shuzo Kotani, CEO of Dr.AISEO Inc., will speak at the online seminar "How Will E-commerce Sales Change in the Age of AI Search? Customer Acquisition Strategy 2027 with SEO, AIO, and LLMO" (AI検索時代、ECの売上はどう変わる｜SEO｜AIO｜LLMOで考える集客戦略2027), hosted by ECnoPro (ECのプロ).

Five companies will present in relay format: WUUZY Inc. (ECnoPro), Gaprise Inc., ALL WEB CONSULTING Co., Ltd., Bakuri Inc., and Dr.AISEO Inc. Attendance is free. The seminar will be held in Japanese.

Background and theme

Search-driven customer acquisition for e-commerce sites has long centered on SEO: ranking high on search engines such as Google. Today, with the spread of ChatGPT and Google's AI search features, more and more users ask AI to compare products and recommend options before deciding what to buy. On top of conventional SEO, e-commerce businesses now need to design their information so that their products and brands are presented accurately in AI answers as well.

The seminar first clarifies the roles of SEO, AIO (AI Optimization), and LLMO (LLM Optimization), then explains concrete measures e-commerce businesses should take: improving product pages, category pages, and FAQs; organizing product information so AI can understand it; and designing content that sets you apart from competitors. It also covers how to prioritize — what to start with when budget and staff are limited — while making the most of your existing SEO work.

Who should attend

E-commerce managers whose search traffic and sales have plateaued despite SEO efforts, and who are looking for new acquisition channels that include AI search
Those who have heard of AIO and LLMO but want to clarify what to do concretely heading into 2027
E-commerce businesses that want their products to be recommended more often by ChatGPT and Google's AI search
Those struggling to acquire new customers as ad costs rise, and who want to build a medium- to long-term acquisition foundation combining SEO and AI search
Those who want to improve product and category pages for both search performance and conversion rate

Program

Time (JST)	Session and speaker
13:00–13:20	Part 1: Found, compared, and chosen by AI — a new e-commerce acquisition strategy with SEO × AIO × LLMO Yamato Koketsu (Marketing Group, WUUZY Inc.)
13:20–13:40	Part 2: Google said "you don't need GEO." So what should marketers do? Masahiro Tajima (Marketing Group, Sales Department, Gaprise Inc.)
13:40–14:00	Part 3: How to build e-commerce product pages that AI "recommends" Yoshiki Emori (CEO, ALL WEB CONSULTING Co., Ltd.)
14:00–14:20	Part 4: Three reasons to start AIO now, and the fastest way to get results Kota Fukushi (Director and Head of AIO / LLMO Division, Bakuri Inc.)
14:20–14:40	Part 5: From analysis to action — a data-driven, practical process for SEO, AIO, and LLMO Shuzo Kotani (CEO, Dr.AISEO Inc.)

Event overview

Item	Details
Title	How Will E-commerce Sales Change in the Age of AI Search? Customer Acquisition Strategy 2027 with SEO, AIO, and LLMO
Date & time	Friday, November 13, 2026, 13:00–14:40 JST
Format	Online (the viewing URL is sent by email after registration)
Fee	Free
Language	Japanese
Host	ECnoPro (WUUZY Inc.)
Speaking companies	WUUZY Inc., Gaprise Inc., ALL WEB CONSULTING Co., Ltd., Bakuri Inc., Dr.AISEO Inc.

* The program is subject to change without notice. Registrations from competing companies may be declined.

Seminar details and registration on ECnoPro (Japanese) →

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Our CEO Kotani will speak at the ECnoPro seminar "How Will E-commerce Sales Change in the Age of AI Search? Customer Acquisition Strategy 2027 with SEO, AIO, and LLMO"

Background and theme

Who should attend

Program

Event overview

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